Financial Planning 7 Qualities of a Highly Successful Consumer Read the Article Open Share Drawer Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Tumblr (Opens in new window)Click to share on Pinterest (Opens in new window)Click to share on LinkedIn (Opens in new window) Written by Mint.com Published Oct 20, 2011 - [Updated Oct 19, 2021] 3 min read Advertising Disclosure The views expressed on this blog are those of the bloggers, and not necessarily those of Intuit. Third-party blogger may have received compensation for their time and services. Click here to read full disclosure on third-party bloggers. This blog does not provide legal, financial, accounting or tax advice. The content on this blog is "as is" and carries no warranties. Intuit does not warrant or guarantee the accuracy, reliability, and completeness of the content on this blog. After 20 days, comments are closed on posts. Intuit may, but has no obligation to, monitor comments. Comments that include profanity or abusive language will not be posted. Click here to read full Terms of Service. I spend a lot of time harping on customers who screw up. Sometimes I can’t help myself. Not only are the cases interesting, but they’re also instructive. For example, one reader who will remain nameless recently visited an airline website with a “best fare” guarantee. She assumed she wouldn’t have to shop around, because if she found a cheaper fare elsewhere, she could just invoke the guarantee. She made her purchase, but later found a better fare. The airline denied her claim. If you’re wondering why, just check out the fine print on your average “best price” guarantee. They are maddeningly complicated, and ultimately worthless. All you have to do is read them to know why. All of which brings me to the first quality of a highly successful consumer: that you have all the facts on your side. Each of these people-on-a-mission is aware of how much an item costs; have read the warranty, and know what others are raving or criticizing about before they purchase the thing. Here are six more qualities of an in-the-know buyer: Enlightened. Understanding the system is key to avoid being victimized by it. Business aren’t charities—they are well-run profit machines. Nothing’s wrong with that; it is the corporation’s main purpose, and it is what drives our economy. But it’s your job to do some homework on whether the profit said company makes is deserved. Polite. As counterintuitive as it might sound, politeness is your most powerful weapon when dealing with any company. A smart customer knows she mustn’t wait until there’s a problem to exhibit that exemplary trait—she’ll always deploy it. Politeness has a magical effect on service providers: they treat you with respect and sometimes even bend over backward to satisfy you. Wouldn’t you be more inclined to side with a customer who treated you with respect than one who acted as though you were a crook? Frugal. Money doesn’t grow on trees – at least not yet. But the very best customers keep a close watch on everything they earn. That money is hard to come by! These beautiful people run the numbers before they purchase and have a pretty good idea of what they will spend before they reach the checkout. Read that again: before the checkout. Resourceful. A smart customer has learned there’s strength in numbers and can find the info they need to help his cause both online and off. He visits forums and blogs, trades tips, and clips coupons. (Hint: You can sign up for this site’s RSS feed and get every magnificent story on being a better consumer. Try it.) Persistent. A fine upstanding consumer knows that sometimes even the best companies need a nudge or two to do the right thing. He isn’t afraid to ask; he feels it’s his right — nay, duty. Nor does this wonderful being feel he is imposing when asking a sales associate for help at all. He’s just doing is job. Correct. Contrary to what everyone has said since the Renaissance, the customer is not always right. But the customer is correct almost all the time when he has done the research and has the background on his side. Of course, customers can be wrong, too. For instance, the price tag may be incorrect. That happens. Too often, we think of what businesses should be doing for us instead of focusing on our own behavior. And while it can be immensely entertaining to point out our blunders, it’s also important to zero-in on the right behavior for successful consumers. Here’s the funny thing about these practices: You can do everything on this list and still get scammed. That’s because buying takes a few extra steps. I’ll talk about how to think about your next purchase next week. Christopher Elliott is a consumer advocate who blogs about getting better customer service at On Your Side. Connect with him on Twitter and Facebook or send him your questions at by email. Previous Post The Marriage Decision Matrix: Is Staying Single Better for Your… Next Post Get Credit Cards for Kids to Teach Them About Credit Written by Mint.com More from Mint.com Browse Related Articles Mint App News Intuit Credit Karma welcomes all Minters! Retirement 101 5 Things the SECURE 2.0 Act changes about retirement Home Buying 101 What Are Homeowners Association (HOA) Fees and What Do … Financial Planning What Are Tax Deductions and Credits? 20 Ways To Save on… Financial Planning What Is Income Tax and How Is It Calculated? Investing 101 The 15 Best Investments for 2023 Investing 101 How To Buy Stocks: A Beginner’s Guide Investing 101 What Is Real Estate Wholesaling? Life What Is A Brushing Scam? Financial Planning WTFinance: Annuities vs Life Insurance