Financial Planning Corporate-Speak For Consumers: 8 Terms You Need To Know Read the Article Open Share Drawer Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Tumblr (Opens in new window)Click to share on Pinterest (Opens in new window)Click to share on LinkedIn (Opens in new window) Written by Mint.com Published Sep 15, 2011 3 min read Advertising Disclosure The views expressed on this blog are those of the bloggers, and not necessarily those of Intuit. Third-party blogger may have received compensation for their time and services. Click here to read full disclosure on third-party bloggers. This blog does not provide legal, financial, accounting or tax advice. The content on this blog is "as is" and carries no warranties. Intuit does not warrant or guarantee the accuracy, reliability, and completeness of the content on this blog. After 20 days, comments are closed on posts. Intuit may, but has no obligation to, monitor comments. Comments that include profanity or abusive language will not be posted. Click here to read full Terms of Service. American businesses speak another language. Instead of laying off employees, they “rightsize.” When they run out of time, they make a “hard stop.” And common sense becomes “best practices.” What does it matter to you? A lot, actually. Behind the corporate-speak, companies can hide their true intentions. Understand what they’re saying and you can be a smarter consumer. Here are a few key words to know: Bandwidth: A term for resources, specifically time. When someone mentions limited bandwidth, it has nothing to do with high-speed connectivity. “I don’t have the bandwidth for that” means they’re too busy for you. Consumer-centric: Synonym for “we love our customers” meaning “we will do whatever it takes to please you.” If it’s used in your presence, it’s probably just the opposite. Time to walk out — or close your browser. Dirty pool: Commonly used to describe the unethical business practices of a competitor. If someone is calling out a rival for “dirty pool” you know there’s trouble. Outside the box: A clichéd way of describing what’s probably an unsanctioned resolution to a problem. It usually has nothing to do with the packaging or the way it’s produced. Ping: An Internet-derived term for checking in or reminding you of something. Pinging is not as indecent as it sounds. It’s what you do when you remind your boss or friend he forgot something. You ping your coworkers, but not your customers. Transparent: Another word for “open and honest.” In the rare instance when a business shows you the price it’s paying for the product – in other words, its actual cost – it’s being transparent. Sustainable: Outside the business world, sustainable means “environmentally friendly”—something that can be reused in another product, giving it a second or third life. However, within corporate society, it’s the business that is being “sustained.” Be sure that brands explain which one they mean when referring to a product as “sustainable.” Win-win: A common term that says you and the business both benefit from the transaction. However, a true “win-win” is rare. Most are “win-lose” transactions. And guess who loses? It’s not the company. Spend any amount of time visiting corporate headquarters and speaking with executives and it’s clear that those folks see us differently from the way we see ourselves. It is all too easy to objectify people who are customers, referring to them as “sales” or “prospects.” That’s all the more reason to learn their language. We may catch them referring to us in the most unflattering way right in front of us. If you’re doing business with an ethical, transparent, company that holds your definition of win-win, they’ll talk about you like the respected customer you are. And if they aren’t? You know what to do. Christopher Elliott is a consumer advocate who blogs about getting better customer service at On Your Side. Connect with him on Twitter and Facebook or send him your questions by email. Previous Post Apples Are Autumn’s Bargain: Here’s How to Use Them Next Post Most Dangerous Jobs 2011 Written by Mint.com More from Mint.com Browse Related Articles Mint App News Intuit Credit Karma welcomes all Minters! Retirement 101 5 Things the SECURE 2.0 Act changes about retirement Home Buying 101 What Are Homeowners Association (HOA) Fees and What Do … Financial Planning What Are Tax Deductions and Credits? 20 Ways To Save on… Financial Planning What Is Income Tax and How Is It Calculated? Investing 101 The 15 Best Investments for 2023 Investing 101 How To Buy Stocks: A Beginner’s Guide Investing 101 What Is Real Estate Wholesaling? Life What Is A Brushing Scam? Financial Planning WTFinance: Annuities vs Life Insurance