Financial Planning What Is an Infopreneur: How to Ace the Modern Day Side Hustle Read the Article Open Share Drawer Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Tumblr (Opens in new window)Click to share on Pinterest (Opens in new window)Click to share on LinkedIn (Opens in new window) Written by Mint Published Oct 5, 2020 - [Updated Jul 6, 2022] 4 min read Advertising Disclosure The views expressed on this blog are those of the bloggers, and not necessarily those of Intuit. Third-party blogger may have received compensation for their time and services. Click here to read full disclosure on third-party bloggers. This blog does not provide legal, financial, accounting or tax advice. The content on this blog is "as is" and carries no warranties. Intuit does not warrant or guarantee the accuracy, reliability, and completeness of the content on this blog. After 20 days, comments are closed on posts. Intuit may, but has no obligation to, monitor comments. Comments that include profanity or abusive language will not be posted. Click here to read full Terms of Service. Over the course of the past two decades, the rise of the infopreneur has been exponential. Infopreneurship is a valuable way to earn passive income for anyone who is highly knowledgeable in one area. The best part is that anyone can be an infopreneur — although it won’t happen overnight. It might be the perfect side hustle for you. What is an Infopreneur? In short, an infopreneur is an entrepreneur who specializes in the sale and distribution of information and expertise. As soon as experts across various niches realized they could create “information products” and sell their knowledge online, infopreneurship took the Internet by storm. Infopreneur pioneers like Tony Robbins and Amy Porterfield have paved the way for a generation of aspiring entrepreneurs in the information age. Robbins and Porterfield are just two examples of infopreneurs capitalizing on the desires of people in their respective niches — self-improvement and online marketing. Even though there is an immense amount of dedication required to become an authority in your niche, being a respected expert pays dividends in the long run. Working towards becoming a thought leader sets you up for long-term financial success, but it doesn’t happen overnight. Creating your own website, online course, podcast, ebooks, or YouTube channel has never been easier, but these things still take time. 5 Reasons Why It Pays to Be an Infopreneur Infopreneurship is one of the fastest ways to reach a massive number of people on the Internet with your expertise. To start, you have to choose how you’ll provide valuable free information. Next, you need to build a loyal audience and plan how you’ll eventually charge people for access to premium content. Being an infopreneur can be super rewarding — take a look at some of the perks: 1) You Contribute Real Value to People’s Lives No matter your area of expertise, chances are that you’re ultimately helping others. This is a win-win situation because you’re earning extra cash while enjoying the gratification of helping someone improve in an area of their life. 2) You Have More Flexibility Working for Yourself Infopreneurship can be the perfect side hustle. You can do it as a part-time gig as you work a full-time job, go to grad school, or juggle parenting responsibilities. This flexibility and the low stakes of infopreneurship give you a chance to achieve work-life balance. It’s empowering to be an infopreneur because you’re using your knowledge to produce wealth and ensure your own economic security. 3) You Don’t Experience as Much Pressure as Other Entrepreneurs Selling information online requires a small initial investment and it usually starts as a solo venture. Traditional entrepreneurship typically involves hiring at least an assistant, and there is a ton of pressure when it comes to selling time-based services or physical products. Meanwhile, a resourceful infopreneur can just outsource tasks as necessary. 4) You Can Strategically Streamline Your Workload You will have to make the effort to do the work upfront to create your information products, set everything up, and market them, but once it is done, you can enjoy the benefits without having to keep up with tedious tasks. This provides a sense of freedom and allows for creativity in your work. 5) You Control How You Scale the Business If you know your numbers, you can usually scale your business quickly as an infopreneur. Once you fully understand your target market, how to reach them, and how to present your material in a way that they like, you’re ready to scale. We’re living in the peak attention economy and information age, so the demand for your knowledge already exists. Take a look at our visual guide below for more tips on stepping into the role of infopreneur to give both your bank account and your professional reputation a boost. The concept of an infopreneur isn’t new, but it’s definitely more widespread than it was 10 years ago. The recent surge in popularity is likely connected to the increase in people working from home and freelancing more than ever before. As an infopreneur, you can be your own boss without having to hire staff, invest in office space or equipment, or worry about other risky financial investments. If you’re looking for a way to keep your budget in check, becoming an infopreneur might be the right move for you. Sources: Small Biz Genius | Business Know-How | Quicksprout | GoodReads Previous Post The Financial Rebound: Money After COVID Next Post The Mortgage Refinance Process in 7 Easy Steps Written by Mint Mint is passionate about helping you to achieve financial goals through education and with powerful tools, personalized insights, and much more. More from Mint Browse Related Articles Mint App News Intuit Credit Karma welcomes all Minters! Retirement 101 5 Things the SECURE 2.0 Act changes about retirement Home Buying 101 What Are Homeowners Association (HOA) Fees and What Do … Financial Planning What Are Tax Deductions and Credits? 20 Ways To Save on… Financial Planning What Is Income Tax and How Is It Calculated? Investing 101 The 15 Best Investments for 2023 Investing 101 How To Buy Stocks: A Beginner’s Guide Investing 101 What Is Real Estate Wholesaling? Life What Is A Brushing Scam? Financial Planning WTFinance: Annuities vs Life Insurance