Mint Wins PC World 25 Most Innovative Product Award

Contact:
Martha Shaughnessy
AtomicPR for Mint
martha@atomicpr.com
415.402.0230

Mountain View, Calif., December 28, 2007 – Mint was honored by PC World, the most widely-read computer or business magazine, with a 2008 PC World 25 Most Innovative Products Award for Mint.com. The 2008 PC World 25 Most Innovative Products Award winners were announced on December 28, 2007 on www.pcworld.com and will be presented with trophies on January 7, 2008 at the ShowStoppers media reception at the Wynn Hotel in Las Vegas during 2007 International CES. The article will also be featured in the February 2008 issue of PC World.

Mint.com (www.mint.com), the easy and intelligent way for people to manage their money online, will also announce new features at ShowStoppers to make personal finance even more refreshing for its more than 100,000 users. Mint’s innovations include multiple patent-pending technologies that automatically classify transactions ––and find unique savings opportunities — for its users. This allows Mint.com to deliver virtually automatic money management and budgeting in a way that other personal finance management software programs don’t. And Mint is free.

Designed to be virtually effortless for the user, Mint.com takes less than five minutes to set up. Users register anonymously using only a valid email address. Mint.com then does the rest, securely downloading transaction data from more than 3,500 banks, credit unions and credit card providers on a daily basis. Users never need to import or sync data. Mint applies proprietary algorithms to categorize transactions, provide a unified view of all account activity; alert users to low balances, bank fees, upcoming bills, and even potentially suspicious account activity; and give users personalized suggestions for significant savings opportunities.

The 2008 PC World 25 Most Innovative Products Awards recognize both benchmark and breakthrough products that set the standard for innovation with unique qualities that distinguish them from the pack. PC World’s editors compared hundreds of products before narrowing the field to the 25 winners.

“These are among the most inventive and trend-setting products available, breaking the traditional boundaries while pushing the limits of technology,” stated Harry McCracken, VP/editor-in-chief of PC World. “These winners help define industry standards and raise the bar for creativity in the future. Congratulations to Mint.com.”

About Mint http://www.mint.com

Mint.com is the fresh, easy and intelligent way for people to manage their money online. And it’s free. Designed to be effortless for the user, Mint.com money management takes less than five minutes to set up. Users register anonymously using only a valid email address. Mint then does the rest, securely downloading transaction data from more than 3,500 banks, credit unions and credit card providers on a daily basis. Users never need to import or synch data. Mint applies patent-pending technology and proprietary algorithms to categorize transactions, provide a unified view of all account activity; alert users to low balances, bank fees, upcoming bills, and even potentially suspicious account activity,; and give users personalized suggestions for significant savings opportunities.

Mint.com’s management team includes experienced executives drawn from the ranks of Charles Schwab & Co., eBay, Expedia, Intuit, PGP and other leaders in the finance, security and software spaces. Investors include top venture capital firms and prominent individuals associated with companies including Blue Nile, Google, Intuit, PassMark Security, PayPal, Yahoo! and others.

For more information on Mint personal finance, please visit www.mint.com.