Trends Zeroing In On Niche Daily Deal Websites: Adventure Travel, Luxury and More Read the Article Open Share Drawer Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Tumblr (Opens in new window)Click to share on Pinterest (Opens in new window)Click to share on LinkedIn (Opens in new window) Written by Mint.com Published Jan 12, 2011 3 min read Advertising Disclosure The views expressed on this blog are those of the bloggers, and not necessarily those of Intuit. Third-party blogger may have received compensation for their time and services. Click here to read full disclosure on third-party bloggers. This blog does not provide legal, financial, accounting or tax advice. The content on this blog is "as is" and carries no warranties. Intuit does not warrant or guarantee the accuracy, reliability, and completeness of the content on this blog. After 20 days, comments are closed on posts. Intuit may, but has no obligation to, monitor comments. Comments that include profanity or abusive language will not be posted. Click here to read full Terms of Service. (iStockphoto) Daily deal websites aren’t only for the masses. From adventure travel to high-end shopping, a host of new group discount services are emerging to cater to niche markets. These sites aren’t nearly the size Groupon and LivingSocial in terms of subscribers, but what sets them apart is a focus on markets that so far have been underserved by the daily deal crowd. “There’s a huge demand potential in niche markets,” says Jodi Samuels, founder of JDeal.com, a New York-based website targeting the Jewish community. “It may be somewhat limited by demographics in terms of it will never reach the Groupon scale, but there’s a potential to reach hundreds of thousands of people.” Take Groupenture.com, an adventure travel site based in Minneapolis, Minn. Launched earlier this month, Groupenture.com aims to brining tour operators and adventure travelers together to offer discounts of as much as 50% on travel destinations. Groupenture.com doesn’t work quite like Groupon (and most of its competitors), in that it charges a $50 booking fee, which would then go toward the price of the trip. As more and more people join the tour, the price for the trip gets lower. According to Andrew Atkin, Groupenture.com’s chief executive officer, if four to six people join the tour the discount is typically around 15% to 20%. If 10 or more join, the trip is usually discounted by 25% to 50%. The tours will usually be available on the website for a few days and once the deal is closed, everybody will get the discount. Since launching Groupenture.com on January 1, Atkin says the company, which has 100 tour operators as clients and a membership of several hundred thousand consumers, has booked 20 tours. Socially responsible deals For many consumers, buying products and services from companies considered to be socially responsible matters. Recognizing that, Brent Freeman launched Los Angeles-based Roozt.com, geared to those who want to engage in responsible shopping. “Prior to the group buying phenomenon, this is something I was passionate about,” says Freeman. “Group buying is a great way to get across the same information.” Roozt.com offers consumers deals from companies that are eco-friendly, humanitarian, community conscious, or have strong ethics in terms of employee practices and satisfaction. The website already has tens of thousands of members, with membership growing by more than 1,000 people a day, says Freeman. Unlike Groupon and LivingSocial, which tend to focus on local merchants, Roozt.com features products from national retailers and websites. “The whole idea and mission of Roozt.com is to inspire and empower social entrepreneurs to succeed,” Freeman says. Religion-based deals JDeal, which launched at the end of November, offers daily deals for the Jewish consumer market: a niche ignored by the more mass-market websites. “A kosher restaurant isn’t something typically on the daily deal sites,” says Samuels. Currently JDeal.com is only in the New York City, but Samuels says the company plans to launch in South Florida, Los Angeles, Philadelphia, Toronto, Montreal and possibly Boston in the next eighteen months. It has 5,000 members and a month’s worth of deals in the pipeline. Past deals included $25 for $50 worth of groceries at a kosher supermarket, discounts on Jewish music classes and kosher wine deals. Discounts on the high end Groupon may give consumers deep discounts on cheap products, but New York-based ideeli.com’s deals are focused on higher-end products and services. “You won’t find happy hour shots but you will find a nice Italian restaurant,” says Tamara Rosenthal, the site’s executive director of brand marketing. For instance, Rosenthal says it wouldn’t be unusual to find a deal like $100 for a $200. The site is currently in Los Angeles, San Francisco, New York and Boston, but plans to expand into other cities in the future. In addition to local deals, ideeli.com has an online member-only shopping site with three million members where it offers limited-time sales on high-end brands in apparel, accessories, home beauty, travel and kids. New brands are featured each day in sales that kick off at 12:00 p.m. EST. Sales last forty hours or until the items are sold out. Members can save up to 80%. Previous Post Mint Slideshow: Symbols of the Dollar Bill Next Post Will You Get a Raise in 2011? 5 Workplace Predictions… Written by Mint.com More from Mint.com Browse Related Articles Mint App News Intuit Credit Karma welcomes all Minters! 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